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Chestergate Bistro is an independent, modern-British restaurant where the goal isn’t just a full house tonight — it’s guests who come back next month, and the month after. Turning a great first meal into a lasting relationship is the hardest part of running a restaurant, and word of mouth alone is hard to measure.
With Stampit, the bistro launched a loyalty programme that rewards repeat diners and keeps the restaurant top of mind between visits — without printing a single card.
The Challenge
Great food brought people in once, but the team had no structured way to bring them back. Bookings came through several channels, guest details were scattered, and there was no easy way to thank a regular or invite a first-timer to return.
- No single guest list across bookings and walk-ins
- Repeat visits driven by luck, not a plan
- Special occasions and quiet mid-week nights left on the table
The Stampit Solution
Chestergate Bistro set up a visit-based loyalty card — a reward after every set number of meals — plus targeted offers sent straight to guests’ phones. Quiet Tuesday? A midweek treat goes out. Guest’s birthday month? A complimentary dessert invitation lands right on time.
Because everything lives in one place, the team can finally see who their regulars are and reward them the moment they walk in.
The Results
The programme turned occasional diners into familiar faces:
- +29% increase in repeat diners in the first month
- 60+ guests enrolled in the first month, with 15+ added every week
- 18% uplift on midweek covers from targeted campaigns
“Stampit helped us turn first-time diners into regulars,” says founder Hardik Dave. “Set-up was quick and the support has been fantastic throughout.”
